Terica Peay was named the Assistant AD for Strategic Communication on April 15, 2024.
Most recently, Peay served as Assistant AD for Media Relations and Gameday Coordinator. In that role, Peay consulted with various on-campus organizations such as college athletics departments on marketing initiatives, departmental structure protocols, and improvements for the student-athlete experience.
Peay also served as the Assistant Director of Media Relations. She also developed procedures and policies to enhance the game day experience and the development of student engagement with content creation for athletics.
"I am excited about this new opportunity and look forward to starting a new journey with Albany State. I am eager to join the team and contribute to our success through impactful work," said Peay. Her professional background includes significant roles at South Carolina State University, where she managed social media content and served as a primary statistician for various sports.
"Having observed Terica's career progression for some time, her growth is not only a testament to her dedication but also highlights the significant impact of HBCUs in nurturing professionals who are ready to lead", said Dr. Kelly. "At Albany State, we're about creating legacies. I am excited to see the innovative contributions Terica will bring to our athletic programs, which will undoubtedly elevate our strategic communications to new heights."
Ms. Peay holds a Master of Business Administration with a concentration in Marketing from Keller Graduate School of Management and a Bachelor of Science in Physical Education with a concentration in Sports Management from Johnson C. Smith University. Her professional journey includes significant roles in game day operations, sports media relations, and strategic communications planning.
Terica is a native of Chester, SC. Peay is a proud member of the Order of Eastern Star Chapter #320 Woodstars of Bethlehem and Alpha Phi Omega Service Fraternity.
