The Albany State University Department of Athletics Marketing Strategy is designed to align Golden Ram Athletics with reputable businesses and organizations committed to the mission and core values of both ASU and the NCAA Division II student-athlete experience. Resources and funds generated annually through sponsor partnerships go directly to enhance and support the school’s 11 NCAA athletic programs and over 300 student-athletes. Albany State Athletics encourages our student-athletes to pursue excellence in academics, athletics and community involvement. The corporate partnership program is a great asset in helping us reach our goals for providing outstanding learning opportunities for our student-athletes, while also providing advertising and sponsorship exposure opportunities for businesses and organizations. The Department of Athletics is continuously identifying opportunities to market and add value to businesses and organizations who want to be actively involved with ASU Athletics.
ASU Athletics can cater a marketing strategy that reaches a specific target audience. All aspects of the corporate partnership program are customizable and strive to meet your needs as a business or organization.
ASU Athletics Corporate Sponsorships are designed to provide the following:
-To create a customized package that enables our sponsors to meet their marketing and advertising objectives.
-To provide a positive brand image and a business-to-business relationship by tying corporate sponsors and game sponsors to a university and athletic program of notable prestige and success.
-To maximize brand awareness through exposure to an extremely loyal fan base.
IN-VENUE VISIBILITY
-Public address announcements & on-field/court recognition
-Company logo on game rosters and programs
-Admission ticket back advertisements/coupons
-Game day promotional table set up
EVENT ACCESS
-Complimentary group ticketing
-Season passes to home athletic events
-Special event access
-Reserved seating
ASUGOLDENRAMS.COM & SOCIAL MEDIA
-Company logo on Corporate Sponsor page
-Rotating company logo on front landing page of website
-Brand on social media graphics – post-game report, score, starting lineups
GOLDEN RAM SPORTS NETWORK
-Pregame show – Countdown to Tipoff, etc.
-Halftime report
-Post-game show
-Presented by” read
-30-second commercial
-Highlight replay graphic sponsor
STATIC & DIGITAL SIGNAGE
-Outfield wall advertisement (baseball only)
-Scoreboard Signage (football, baseball, basketball, volleyball, soccer and softball)
-Other External Signage (volleyball, soccer and softball)
-Digital signage (video board) in ASU Coliseum
-Back-lit scorer’s table signage (HPER Gymnasium & West Campus Arena)
SAMPLE TITLE SPONSORSHIPS
-Golden Ram Sports Network
-Golden Ram of the Week
-Golden Ram Awards Celebration
-Player of the Game
-Select Games (football, basketball and baseball)
Corporate Sponsors
Albany State Athletics corporate partners are vital to the success of our athletic teams and play a key role in shaping the future of ASU Athletics. Albany State Athletics corporate partners are dedicated to excellence and are committed to making the Golden Rams successful. ASU Athletics seeks to establish financially and mutually beneficial relationships with a select group of corporate sponsors and local businesses. Corporate Sponsors and supporters of ASU Athletics will supplement our desire to enhance the athletics program’s profile in the University’s community as well as increase its presence among the local and regional sports audiences.
The ASU Athletics is proud to partner with the following corporate partners and would like to thank them for their continued support of Golden Ram Athletics:
To learn more about sponsorship opportunities, please contact:
Bob Campbell
General Manager of Golden Ram Sports Properties
504 College Drive
Albany, GA 31707
Phone: (229) 500-2842
E-Mail:
robert.campbell@asurams.edu
